5 Different Kinds of Promo Material Kids NEED!
If you want to build a successful business, or even just make a name for yourself, you are going to need promotional material. No- we’re not talking about cyber promotion. We are talking about the kind of promotion that you had to do in the 1990’s! Even though most of you weren’t around for those days, you probably know that the internet was either nonexistent or VERY rare to find in that decade. Computers weren’t capable of an awful lot, either. And yes, Facebook didn’t even exist yet. We’re going back to stone aged marketing- why? Because it STILL WORKS!
#1: Business Cards
As a spiffy new business owner, don’t be afraid to get yourself some business cards. These small pieces of cardstock are easy to hand over, cheap to make, and they fit almost anywhere- pockets, purses, wallets, and bags! Even if your potential customer doesn’t really look at them whenever they finally get a break in their busy day, chances are they will hold onto them for the future. Most people keep business cards just in case they’ll need them. They tend to have this information on them:
- Business Name
- Your Name
- Contact Email
- Contact Phone Number
- Slogan/Brief Introduction to Company
You may have seen fliers on car windshield before at your local supermarket or department store. This method has died off significantly since the rise of social media. Over 15 years ago, you would see these sheets of paper all over the place. Now, they are very rare; giving them much more impact than before. These full sheets, or half sheets, of paper explain what a business is, how it can help the customer, how to contact the business, and any special offers that might be going on. For the most part, you only really see fliers still in use in places such as college campuses. This is because these students know everyone tends to be in a rush, and that they can push the word out faster by handing these out without exchanging many words.
Everyone loves coupons; and I mean everyone! Since you can quickly and easily create these, why not keep them on you and hand them out at every opportunity? You can offer buy one get one free coupons (also known as BOGO coupons), 25% off coupons, or coupons for a free gift with a purchase of $30 or more. Coupons are an excellent way to lure curious customers in this frugal society. After the big economic collapse of 2008, everyone has become much more careful with how they are spending their money.
#4: Promo Pens
This promotional item is going to be more expensive than most, but it is definitely a worthy investment when you are able to make it. Pens are used constantly, and they will swap owners often. Take a look around your home- I’m sure half of the pens in your house are sponsoring some sort of company. Some you may have never heard of! Putting a website address or email address on them is a great way to keep the door open for every potential owner (or borrower!) of that pen.
#5: Corkboard Ads
Have you ever walked into a local business and noticed a corkboard full of handwritten or printed ads? Perhaps they have puppies for free to a good home, or maybe they have their own lawn mowing business. Either or, they know just how handy these cork boards can be for attracting new customers. Just by placing 1 ad on every local cork board, you could gain visibility with over 10,000 people. Not bad for a few cents worth of paper, huh? It helps to make sure that your ad is the neatest, brightest, and most well written ad up there. More people will see it first!